vengoDATA & Analytics

Data is our DNA!

In today's data-driven world, it is more important than ever for companies to base their decisions on sound data analysis. We all have opinions, but not necessarily data.

What is Analytics?

Analytics is the process of collecting, processing and analyzing data to gain insights into the behavior of your website visitors, customers and users. To be precise, not just your website visitors!

We have already been able to do some really exciting projects to identify visitors in an analog, offline and anonymous way. The main thing is to collect the data that you need to make a decision and take action. Nothing more and nothing less. 

With these insights you can:

  • Understanding how your website or product is used: Which pages or modules are popular? What content is most consumed or loved? Where do visitors drop off and why?
  • Get to know your target group better: Who are your visitors? Where do they come from? What are their interests and needs? Are they using your product differently than expected?
  • Measure the effectiveness of your marketing campaigns: Which campaigns are successful? Which channels reach your target group best? Is your marketing budget being used optimally?
  • Make data-driven decisions: What changes to your website, product or marketing campaigns will produce the desired results?

What are the benefits of data-based decisions?

  • Improved efficiency and effectiveness: With data-based decisions, you can use your resources more effectively and thus increase your efficiency and effectiveness.
  • Increased customer satisfaction: By better understanding your target group, you can optimally tailor your offers and services to their needs and thus increase customer satisfaction.
  • Increasing sales: With data-based decisions, you can optimize your marketing campaigns and thus win more customers and increase your sales. It is not uncommon for vengoDATA's costs to pay for themselves. 
  • Long-term success: Data-based decisions enable you to be successful in the long term by continuously optimizing your website and business processes. Let's be honest, even our decision-making meetings are getting shorter...

How can we help you help yourself!

We offer you a comprehensive range of services in the area of analytics:

  • It all starts with a data audit. If you measure incorrectly, you measure rubbish.
  • Conception and implementation from Analytics solutions
  • Data collection and -processing
  • Data analysis and -visualization
  • Reporting and Dashboarding
  • development of data-based recommendations for action
  • Up to the Trend analysis and forecast

“In God we trust, all others must bring data.”
– WE Deming –

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