{"id":2383,"date":"2024-04-29T18:04:21","date_gmt":"2024-04-29T16:04:21","guid":{"rendered":"https:\/\/www.vengo.ch\/?page_id=2383"},"modified":"2024-05-18T19:41:41","modified_gmt":"2024-05-18T17:41:41","slug":"direct-email-marketing","status":"publish","type":"page","link":"https:\/\/www.vengo.ch\/en\/webservice\/direct-e-mail-marketing\/","title":{"rendered":"Direct Email Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2383\" class=\"elementor elementor-2383\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-887038c e-flex e-con-boxed e-con e-parent\" data-id=\"887038c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d807d55 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d807d55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d15e7e elementor-widget elementor-widget-heading\" data-id=\"3d15e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Direct Email Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b05a37 elementor-widget elementor-widget-heading\" data-id=\"2b05a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emails directly to customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9f61e4 e-con-full e-flex e-con e-child\" data-id=\"f9f61e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f2f1d52 e-con-full e-flex e-con e-child\" data-id=\"f2f1d52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c8432 elementor-widget elementor-widget-image\" data-id=\"13c8432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.vengo.ch\/wp-content\/uploads\/2024\/05\/E-Markting-2-2.jpg\" class=\"attachment-large size-large wp-image-2557\" alt=\"Vengo.ch logo on a digital screen surface, designed in a pop and modern style.\" srcset=\"https:\/\/www.vengo.ch\/wp-content\/uploads\/2024\/05\/E-Markting-2-2.jpg 1024w, https:\/\/www.vengo.ch\/wp-content\/uploads\/2024\/05\/E-Markting-2-2-400x400.jpg 400w, https:\/\/www.vengo.ch\/wp-content\/uploads\/2024\/05\/E-Markting-2-2-150x150.jpg 150w, https:\/\/www.vengo.ch\/wp-content\/uploads\/2024\/05\/E-Markting-2-2-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecd1afb e-con-full e-flex e-con e-child\" data-id=\"ecd1afb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae95b0f elementor-widget elementor-widget-text-editor\" data-id=\"ae95b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s be honest, the email channel is still one of the best marketing measures there is.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a140890 elementor-widget elementor-widget-text-editor\" data-id=\"a140890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Direct email marketing<\/strong> is the magic word to address customers directly and inspire them.<\/li><\/ul><p data-sourcepos=\"5:1-5:94\"><strong>With personalized emails<\/strong> we create a <strong>unique connection<\/strong> to your customers and lead them <strong>directly to purchase. OK <\/strong>maybe first to<strong> Awareness <\/strong>and then to<strong> Purchase ;)\u00a0<\/strong><\/p><p data-sourcepos=\"7:1-7:116\"><strong>Whether you want to promote new products, offer discounts or simply stay in touch with your customers, direct email marketing is the perfect solution.<\/strong><\/p><p data-sourcepos=\"9:1-9:22\"><strong>How it works:<\/strong><\/p><ul><li data-sourcepos=\"11:1-12:5\"><strong>Collect email addresses:<\/strong><\/li><\/ul><p>Build an email list of interested customers, e.g. through newsletter subscriptions or competitions. <br \/>Yes, we need the customer\u2019s consent, the OPT-IN!\u00a0<\/p><ul><li data-sourcepos=\"13:1-14:120\"><strong>Segment your list:<\/strong><\/li><\/ul><p>Divide your email list into different groups, e.g. according to interests, purchasing behavior or geographic location. <br \/>Yes, language would still be important!<\/p><ul><li data-sourcepos=\"15:1-16:113\"><strong>Create personalized emails:<\/strong><\/li><\/ul><p>Write emails that are tailored to the needs and interests of each of your customer groups. Be exciting!<\/p><ul><li data-sourcepos=\"17:1-18:57\"><strong>Send your emails:<\/strong><\/li><\/ul><p>Use professional email marketing software to send your emails reliably.<\/p><ul><li data-sourcepos=\"19:1-21:0\"><strong>Analyze your results:<\/strong><\/li><\/ul><p>Track your email open and click rates to optimize your strategy.<\/p><p data-sourcepos=\"22:1-22:45\"><strong>The advantages of direct email marketing:<\/strong><\/p><ul data-sourcepos=\"24:1-32:0\"><li data-sourcepos=\"24:1-25:77\"><strong>Long range:<\/strong><\/li><\/ul><p>Email is one of the most effective channels to reach your customers.<\/p><ul data-sourcepos=\"24:1-32:0\"><li data-sourcepos=\"26:1-27:87\"><strong>Low price:<\/strong><\/li><\/ul><p>Email marketing is very cost-effective compared to other marketing channels.<\/p><ul data-sourcepos=\"24:1-32:0\"><li data-sourcepos=\"28:1-29:93\"><strong>High personalization and timing:<\/strong><\/li><\/ul><p>With personalized emails you can build a strong relationship with your customers. Timing is everything!<\/p><ul data-sourcepos=\"24:1-32:0\"><li data-sourcepos=\"30:1-32:0\"><strong>Measurable results:<\/strong><\/li><\/ul><p>You can accurately measure and optimize the success of your email marketing campaigns. Have we <a href=\"https:\/\/www.vengo.ch\/en\/web-service\/vengodata-analytics\/\">vengoDATA<\/a> already mentioned?<\/p><p data-sourcepos=\"33:1-33:86\"><strong>Direct email marketing is an indispensable tool for every digital agency.<\/strong><\/p><p data-sourcepos=\"35:1-35:45\"><strong>At vengo we help you:<\/strong><\/p><ul data-sourcepos=\"37:1-38:37\"><li data-sourcepos=\"37:1-37:80\"><strong>Develop an email marketing strategy that fits your goals.<\/strong><\/li><li data-sourcepos=\"38:1-38:37\"><strong>Create professional and engaging emails.<\/strong><\/li><li data-sourcepos=\"39:1-39:56\"><strong>Segment and nurture your email list.<\/strong><\/li><li data-sourcepos=\"40:1-41:0\"><strong>Track and optimize your email marketing campaigns.<\/strong><\/li><\/ul><p data-sourcepos=\"42:1-42:74\"><strong>Let&#039;s inspire your customers together with direct email marketing, because we all love your SPAM!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Emails directly to customers<\/p>","protected":false},"author":2,"featured_media":2557,"parent":2259,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2383","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/pages\/2383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/comments?post=2383"}],"version-history":[{"count":0,"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/pages\/2383\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/pages\/2259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/media\/2557"}],"wp:attachment":[{"href":"https:\/\/www.vengo.ch\/en\/wp-json\/wp\/v2\/media?parent=2383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}